Creating soft, timeless images through simple, thoughtful styling


Choosing what to wear for your family photoshoot can feel like one of the biggest decisions, but it doesn’t need to be overwhelming. The most beautiful, timeless images are often created with the simplest choices, focusing on soft tones, natural textures, and pieces that feel comfortable and true to you.


At Poet & Deer Photography, a lot of care has gone into making this part of the process as easy and relaxed as possible. A curated client wardrobe is available, filled with carefully selected pieces in neutral tones and soft textures that photograph beautifully and create a cohesive, natural look across your images.

By sharing sizes and ages during your consultation, a selection of suitable options can be prepared for you to try on the day. This allows you to see how everything works together and choose pieces that feel right for you, without the stress of sourcing outfits yourself.


If you feel more comfortable wearing your own clothing, that is absolutely fine too. The most important thing is that you feel at ease and confident, as this always comes through in your photographs. When choosing your own outfits, it’s best to keep things simple and coordinated rather than matching exactly.

Neutral tones such as browns, beiges, creams, and soft whites work beautifully together and help create that soft, timeless aesthetic. A mix of textures, such as knits, linen, cotton, and soft layers, adds depth and interest to your images without overpowering them. These subtle details help bring a sense of warmth and calm to the final photographs.


It’s best to avoid bright primary colours, bold prints, or busy patterns, as these can distract from the connection and emotion within the image. The focus should always remain on you and your family, rather than what you are wearing.

For dads and men, a wardrobe is not provided, as most feel more comfortable in their own clothing. A relaxed, casual look works beautifully, particularly when it includes soft layering and natural textures. Think simple shirts, knitwear, and neutral tones that complement the rest of the family without needing to match exactly.


Ultimately, there is no need to overthink it. The goal is not perfection, but a gentle, cohesive look that allows your family’s connection to take centre stage. With a little guidance and a focus on simplicity, your outfits will come together in a way that feels natural, effortless, and timeless.


Laura